If you are like me, you belong to a number of associations. The reasons I belong and the benefits vary, feeling a much stronger affinity for one than the other. Why do we choose to belong to an association? Access to resources…educational opportunities…leading scientific research…networking…a sense of community.
Of course, I am somewhat biased when it comes to ACPA. All associations are on an elusive quest to offer value to their members so that they LOVE their association and would recommend it to others in a heartbeat. But how do we measure that? One way is to understand the level of engagement that our members have with us. This year, we established a benchmark for engagement and began to monitor our progress as we increased member value. Here’s what we found:
- FY2017 59.2% of members engaged with ACPA
- FY2016 43.4% of members engaged with ACPA
The growth was partially due to increased communications about engagement opportunities and the biannual engagement survey. The introduction of the ACPA Online Community and other engagement opportunities – writing blogs, submitting social media posts – also contributed.
Which leads me to a perfect opportunity to invite you to find a new way to engage with ACPA. Check out the new acpa-cpf.org. Become a part of the powerful medical education programming we provide through ACPA’s Annual Meeting by submitting an abstract. Login to the ACPA Online Community, complete your profile, post a question, or join a discussion. Become an active participant in the online community by earning badges. And of course, we hope you will join us at ACPA’s 75th Annual Meeting as we celebrate our anniversary.
Watch your inbox in August for ACPA’s Engagement/Volunteer survey. It’s a great opportunity to consider how you want to be involved with ACPA…your “home” association.